Premium service
$ 5000
$ 10000
"Only accepting X clients at this level of service (ongoing)"
You limit the number of people who can access this premium service.
Example:
"I only work with 10 clients at this high-touch level of coaching at a time."
Why?
Scarcity → When spots are limited, demand increases, and people are more motivated to act quickly.
Exclusivity → Being one of a few makes clients feel special and valued, which justifies higher pricing.
2. "This puts a cap on how many clients you service"
By setting a hard limit, you protect your time and energy.
You avoid spreading yourself too thin, which ensures you deliver exceptional quality to those select clients.
This makes the service sustainable, especially for offers that require deep involvement.
3. "But also keep them in it"
This is the retention strategy part.
When there are limited spots, clients don’t want to leave, because if they do, they risk losing their place forever.
This reduces churn and increases lifetime value (LTV).
They stay longer, pay longer, and remain engaged because they know replacement isn’t guaranteed.
Example in Action:
Imagine you're a fitness coach:
"I only take 15 private coaching clients at a time.
Once the spots are full, you’ll need to wait for an opening to work with me."
People rush to grab a spot because they don’t want to miss out (fear of missing out).
Current clients stay longer, because if they cancel, they know someone else will immediately take their place.
Why This Works:
Scarcity → Increases perceived value.
Exclusivity → Builds desire and loyalty.
Retention → Clients stick around, making your business more predictable and profitable.