"Only accepting X clients at this level of service (ongoing)"

• You limit the number of people who can access this premium service.

• Example:

  
  

  "I only work with 10 clients at this high-touch level of coaching at a time."

  
  

Why?

• Scarcity → When spots are limited, demand increases, and people are more motivated to act quickly.

• Exclusivity → Being one of a few makes clients feel special and valued, which justifies higher pricing.

2. "This puts a cap on how many clients you service"

• By setting a hard limit, you protect your time and energy.

• You avoid spreading yourself too thin, which ensures you deliver exceptional quality to those select clients.

• This makes the service sustainable, especially for offers that require deep involvement.

3. "But also keep them in it"

This is the retention strategy part.

• When there are limited spots, clients don’t want to leave, because if they do, they risk losing their place forever.

• This reduces churn and increases lifetime value (LTV).

• They stay longer, pay longer, and remain engaged because they know replacement isn’t guaranteed.

Example in Action:

Imagine you're a fitness coach:

"I only take 15 private coaching clients at a time.
Once the spots are full, you’ll need to wait for an opening to work with me."

• People rush to grab a spot because they don’t want to miss out (fear of missing out).

• Current clients stay longer, because if they cancel, they know someone else will immediately take their place.

Why This Works:

• Scarcity → Increases perceived value.

• Exclusivity → Builds desire and loyalty.

• Retention → Clients stick around, making your business more predictable and profitable.